Online marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Online marketing - Essay Example rk of the editor is to integrate advertisements into its online content while the sponsor ensures that the advertisements displays on the publishers content. Potential agencies help in generating and placing an ad copy. Nowadays, online marketing has become a large business and were growing rapidly because it is widely used across virtually all industry sectors. The script will look at various techniques that online marketing employs to enhance the faster growth as compared to offline marketing. Online marketing has enhanced its fast growth through various ways. One of the methods it has employed to enhance its dynamic growth is through display advertising. Display advertising conveys its advertising message virtually using text, logos, animation, videos, photographs and other graphics. Online advertisers frequently target users with particular traits to increase their advertisements effect. They use cookies, which are unique identifiers of specific computers to decide which advert to serve to an individual customer. Through the help of, the cookies, the online advertisers are also able to track whether a user left the page without buying anything. It helps the online merchants to retarget the user later with an advertisement from the site the user visited. This Ensures that most customers can see the ads of the products as well as services they need and how to get them. Thus, purchasing them leading to income in that particular industry. Also, consumers who are not satisfi ed by the advertisements, find a form to fill what they think the advert does not achieve and how it can make. The online advertisers look at the same to ensure they satisfy the consumer’s tastes. As the online merchants collect data across multiple external websites about the users the user’s online activity, they can identify the user’s desires to deliver more targeted advertising. The advertisers can also target their audience by using a contextual advertising to provide displays

OB Assignment Example | Topics and Well Written Essays - 500 words

OB - Assignment Example Initially, when one is trying to influence others, resistance occurs. This was obviously demonstrated in the film when Juror number 8 stated the reasons why he voted for the â€Å"not guilty† verdict against the boy who was accused of killing his father. Given the responsibility to weigh the facts presented during the trial, Fonda’s character in the movie questioned these facts that were presented during the trial. He tried to make sense of the various situations that were probably not given as much argument in the courtroom by demonstration. There was also the pressure tactic that Fonda’s character used in the film when he made the other men realize the weight of the â€Å"not guilty† verdict to the boy. Should the law execute the boy for a crime he did not commit since the jury decided to deliver a guilty verdict, his precious life would be wasted. Although some of the jurors remain oblivious of this horrible fate that the boy would end up with when they give a guilty verdict, there were still a few who could not afford to have a young man be put on an electric chair especially when during trial, there exists a reasonable doubt about the testimonies and evidences that were presented. On the basis of the rational persuasion tactic that was evidently used by Fonda’s character to influence the other members of the jury, his subtle way of disagreeing to the rest of the jury’s decision of the verdict has greatly affected their opinion of him in the application of reason in decision-making. His character did not show any aggressive behavior in making the others understand his judgment on the case, particularly with the accused. Only when there were several members of the jury believed in his reasons did he start to become aggressive in influencing the rest of the jury who thought the boy was guilty of killing his father. Unlike other members of the jury who were influenced by their own personal judgments and prejudices, Fonda’s